OPEX

Tag’s customer service teams will be able to automate Over-the-Air (OTA) network access point name (APN) settings to get new users on-boarded in a handful of seconds or to send step-by-step setup guides over SMS to users with a handset that doesn’t support automatic OTA configuration.

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With Tweakker’s self-care platform cloud-embedded on local MVNO websites, end users can effortlessly enable data services on their phones. Based on handset capabilities, the right settings are sent over the air within seconds or displayed as step-by-step guidelines.

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With mobile devices becoming increasingly complex to use, the number of distinct device models and OS versions continuing to grow, and the average quality of smartphones in a steep decline, customer care agents have an uphill task in getting customers onboard quickly, efficiently and at the lowest cost.

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Operators are increasingly joining the highly profitable BYOD train as subsidized smartphones are too costly in the current no-growth market situation. However, the higher the share of BYOD users on a network, the less control the operator has over the device fleet. So how can operators reap the benefits of BYOD while managing the emerging challenges?

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