Device connectivity solution Tweakker aims to help MVNOs move to upselling profitable new services during initial 90-day customer life-cycle Tweakker announced today that it now features the industry’s first context-aware customer engagement automation tool for mobile virtual network operators (MVNOs). The tool helps MVNOs to better engage with customers during the subscription life-cycle and to upsell profitable
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Accurate and up-to-date device intelligence again proved the foundation for any sustainable telecom business and Tweakker’s leadership in this vital domain proved instrumental to carriers’ growth and financial health.
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Operators are increasingly joining the highly profitable BYOD train as subsidized smartphones are too costly in the current no-growth market situation. However, the higher the share of BYOD users on a network, the less control the operator has over the device fleet. So how can operators reap the benefits of BYOD while managing the emerging challenges?
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With the increasing numbers of low-cost, app-heavy, battery-demanding smartphones coming to market, it’s reasonable to expect more exploding and flaming issues.
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Acquiring “cheap” customers can be great for customer acquisition, but running after 10EUR customers should get MVNOs thinking and worrying about the long-lasting impact on their profitability and sustainability.
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