Benefits for Mobile Virtual Network Operators (MVNOs)
Automated and context-aware engagement
Tweakker’s Engagement Automation enables MVNOs to automate personalized customer engagement processes right from the start of every customer journey when a SIM card is inserted! Customers are automatically engaged at the right moment with relevant messages throughout the life-cycle!
Solving MVNOs’ today customer retention challenges
MVNO low-price strategies can lead to an early exit
50% of MVNOs operate a low-price strategy, which is great for customer acquisition but doesn’t result in a sustainable business. The challenge of the low-price strategy is that after onboarding, a typical customer forgets the MVNO, enjoys cheap service throughout the contract lifetime and eventually switches to the next cheap service provider. For the MVNO, this means low customer revenue.
The 90-Day MVNO challenge
The first 90 days of a mobile subscription are considered the most effective period to build customer loyalty, increase service consumption and to upsell new services. After this period, the likelihood for successful customer engagement decreases dramatically.