Tweakker expands to Latin America

MVNO’s across Europe, Asia and now Latin America adopt Tweakker’s Over-the-Air device management services to cut customer care costs by up to 95% and to give the most effective customer experience.

Costa Rica firm fullmóvil becomes the first full MVNO Latin American service provider to adopt Tweakker’s self-care, on-device Internet connectivity service for its growing numbers of mobile warriors. And within the first week of using the service, the MVNO saved itself an estimated $200,000 in customer care costs by choosing Tweakker (www.tweakker.com).

fullmóvil is Costa Rica’s fastest growing MVNO and has ambitious growth plans by keeping tight control of operating costs. It uses the state-owned operator ICE’s 3G network and since September this year, has been successfully providing mobile users with its “SIM only” service.

The firm has 900 points-of-sale throughout Costa Rica and is owned by the VIrtualis Group, which is made up by Grupo Monge and Casa Blanca retail stores and other shareholders.

“Teaming with Tweakker is win-win as far as our customers and business model is concerned,” says Roberto Palla, representative of fullmóvil. “On one side of the win coin, mobile users have access to a world class connectivity service every minute of the day from anywhere.”

He adds: “The other side of the coin is that we as a full MVNO slashed our business costs from the very start by an estimated 95% compared with costs that would have arisen if we had gone down the call centre route and set up our subscribers manually.”

Dennis Juul Poulsen, Tweakker’s CEO, looks at this first LATAM business relationship as strategic. “It opens a business opportunity for us to team with likeminded MVNO’s across Latin and South America.” 

Tweakker’s mobile device connectivity service supports more than 3,000 mobile models and 165 brands and its Over-the-Air API is now the configuration service-of-choice for MVNOs, Internet content providers and service providers.

Source: mobilemarketingmagazine.co.uk