50% of MVNOs are based on low-price strategy, which is great for customer acquisition but doesn’t result in sustainable business. The challenge of the low-price strategy is that after onboarding, a typical customer forgets the MVNO, enjoys cheap service through the contract lifetime and eventually switches to the next cheap service provider. For the MVNO this means low customer revenue.
The first 90 days of any MVNO subscription are considered the most effective period to build customer loyalty, to increase service consumption and to upsell new services. So how can MVNOs take advantage of the 90 days high-loyalty period to successfully engage with customers and increase the customer lifetime value?
Download Enghouse Tweakker’s eBook and learn how to turn MVNO customer acquisition into sustainable revenue-generating business!