Sub-$100 devices from an increasingly diverse range of manufacturers will dominate smartphone markets in the future. In India alone, an average of three new device models were launched every day during 2014 and there are now over 18,000 distinct Android devices in use globally.
The Operating System offering is also fragmented. For example, there are 10 different versions of Android in use. In addition, some operators are reducing device subsidies, which leads to an increase in BYOD subscriptions and further reduces operators’ control over the device fleet.
The spread of smartphones has brought mobile operators’ services to the reach of more people, exposing new revenue opportunities. But capturing these opportunities comes with a number of challenges. With the device fleet becoming ever more diverse, how can operators efficiently provide smartphone support, enable automated customer engagement and ensure a seamless welcome journey?
Why device intelligence accuracy matters
The role of device management has expanded from what it used to be: Initial device configuration and service activation to get the users online. Today, device management extends to enabling online device support and automated customer engagement. The online support and automated customer engagement processes are based on device detection and device capability data which must be always accurate and up to date to ensure great customer experience and relevant engagement.
Mobilethink – the highest device intelligence accuracy with fastest time to market
Mobilethink’s unique device library provides verified detection data and tested and certified OTA settings for all the commonly used devices in your market. It is updated daily with newly verified data and settings based on the real global and local popularity of devices, maximising the coverage of Mobilethink verified device intelligence for all markets. Mobilethink’s unique device verification process ensures higher accuracy for information obtained from the GSMA, GSA, and OEM device manufacturers. In addition to all GSMA validated devices, Mobilethink device library provides the world’s largest coverage of cloned and counterfeit devices.
Unique process for more accurate and richer device intelligence
Better user experience, relevant customer engagement and improved device support
The program is based on a simple, mutually beneficial cooperation concept where the device maker lends Mobilethink a test device for 2-3 days of thorough testing
at our central testing laboratory in Aarhus, Denmark.
Here you benefit from our 13 years of interoperability
testing experience. We guarantee thorough testing of 3G, GPRS, MMS, WAP and email OTA settings. The device is then returned along with a detailed certification report, and released in our Device Configuration system.
As a result, the configuration settings for your devices are instantly available for our 100+ mobile operator customers across Asia, Africa, Latin America, Europe and the Middle East.
Our interoperability partnership allows device makers to guarantee perfectly functioning OTA settings for mobile operators and their subscribers.
We test all available provisioning protocols and setting types in our laboratory, and certify successful test cases.
For devices that do not use OTA settings, we produce device-specific manual configuration guides to ensure maximum performance of devices in the networks that use our Device Configuration System.